For generations, the care and support that funeral service professionals provide to families has been built on compassion, reliability and a commitment to helping through one of life’s most difficult moments. Today, even the most long-standing firms face cost pressures, changing consumer preferences and greater competition. That’s where preneed trust programs can make a substantial difference in building a stable financial foundation. In a recent article with Funeral Home & Cemetery News, FSI president Jack Hirsch reviews how preneed trust programs can strengthen consumer trust, while providing stability for firms.