As 2025 draws to a close, one theme has emerged repeatedly across the funeral profession: trust and education remain the defining gaps between deathcare professionals and the families they serve. In this article, Jack Hirsch shares key consumer insights from recent industry research and outlines how funeral homes can strengthen transparency, digital accessibility, education and operational efficiency to build trust and drive growth in 2026.
Shaping Tomorrow’s Trust: Reflections from 2025 and a Strong Start to 2026
